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Transcript

Notorious POD: Brokerage Models, CCP and the MLS with Ryan Elliott of Assist2Sell

Another conversation with a leader of a disfavored business model

In this episode, I speak with Ryan Elliott, COO of Assist2Sell about the evolution of real estate business models, the flat fee approach, the impact of Clear Cooperation Policy (CCP) and the past, present and future of the MLS.

Ryan shares insights on the company's history, its unique business model that prioritizes consumer savings, and the challenges posed by MLS regulations and (lack of) competition in the real estate market. His take on topics — particularly the utility of the MLS — is an interesting, different and possibly spicy one. I think you would enjoy hearing Ryan make the case.

Differences in opinion are, of course, to be expected.

Chapters

00:00 Introduction to Assist2Sell and Ryan Elliott

05:07 The Business Model Before CCP

11:29 The Impact of MLS and Competition

16:12 Consumer Choice and Pricing in Real Estate

20:03 Critique of Clear Cooperation Policy (CCP)

23:05 Ethics and Trust in Real Estate

24:38 Fair Housing and Market Access

27:35 The Role of the Free Market

30:51 The Future of CCP and MLS

32:53 Cooperation vs. Competition in Real Estate

39:02 The Changing Landscape of Real Estate Transactions

48:10 The Shift in Real Estate Dynamics

49:21 Challenging Traditional Real Estate Practices

51:56 Understanding Client-Agent Relationships

54:41 The Role of MLS in Real Estate

57:53 The Future of Real Estate Transactions

01:01:09 Navigating Industry Changes and Opportunities