Clunky, but decent interview. I read Blue Ocean Strategy three times and I can confidently say, 1%Lists is neck deep in bloody waters. Competing on price and 'great' customer service is simply not blue...sorry...but it's not.
Rob, I believe you asked, "what makes an agent good? How do you judge an agent's quality?" I was surprised by Grant's answer. Didn't he get into the business because the 'number one agent' was his Realtor and it was so bad (cough....cough...even though she brought the buyer) he got into Real Estate.
Well, apparently, at least according to the message that was being delivered, that even though his Realtor was number one...she was the farthest thing from a 'good agent'.
Of course, a 'good agent' is a discussion with Sunny because there is no definitive standard for what a good agent is...because...it's subjective and decided by the consumer, NEVER THE AGENT.
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Maybe another discussion might be, 'what is a discount broker'. Is a discount broker a broker that charges 1%...$350 for MLS access only....2.4% instead of 2.5%....or how about 3% instead of 6% (with buyer commissions built into the price.
It's subjective. How about a discount brokerage is one that charges less than what their regular price is. In other words, whenever an agent gives a 'DISCOUNTED' commission (whatever that entails) then they are a discount broker - for that listing.
I was the third flat fee brokerage in Chicago way back in 2002. I wasn't a discount broker because I never discounted my fee of $347...not even a dollar.
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Grant, two things: 1) always, Always, ALWAYS know your numbers. The deer looking into headlights when Rob asked you about your average profit margin spoke volumes. "Get out a calculator." OMG. haha. I'm in my mid 50's and that's the first time I heard someone say that. 2) Seven hours for a listing from start to finish - and - you only do what's effective (ie, no open houses)? How? When I was doing real estate, but full service and flat fee, I'm not sure I ever did even half of those hours. With AI, automation and technology, the total time involved in a listing should NEVER exceed two hours (well, I guess, maybe if you include drive time, but....)
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Thanks to both of you for taking the time to educate and share your knowledge. :-)
Clunky, but decent interview. I read Blue Ocean Strategy three times and I can confidently say, 1%Lists is neck deep in bloody waters. Competing on price and 'great' customer service is simply not blue...sorry...but it's not.
Rob, I believe you asked, "what makes an agent good? How do you judge an agent's quality?" I was surprised by Grant's answer. Didn't he get into the business because the 'number one agent' was his Realtor and it was so bad (cough....cough...even though she brought the buyer) he got into Real Estate.
Well, apparently, at least according to the message that was being delivered, that even though his Realtor was number one...she was the farthest thing from a 'good agent'.
Of course, a 'good agent' is a discussion with Sunny because there is no definitive standard for what a good agent is...because...it's subjective and decided by the consumer, NEVER THE AGENT.
-----
Maybe another discussion might be, 'what is a discount broker'. Is a discount broker a broker that charges 1%...$350 for MLS access only....2.4% instead of 2.5%....or how about 3% instead of 6% (with buyer commissions built into the price.
It's subjective. How about a discount brokerage is one that charges less than what their regular price is. In other words, whenever an agent gives a 'DISCOUNTED' commission (whatever that entails) then they are a discount broker - for that listing.
I was the third flat fee brokerage in Chicago way back in 2002. I wasn't a discount broker because I never discounted my fee of $347...not even a dollar.
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Grant, two things: 1) always, Always, ALWAYS know your numbers. The deer looking into headlights when Rob asked you about your average profit margin spoke volumes. "Get out a calculator." OMG. haha. I'm in my mid 50's and that's the first time I heard someone say that. 2) Seven hours for a listing from start to finish - and - you only do what's effective (ie, no open houses)? How? When I was doing real estate, but full service and flat fee, I'm not sure I ever did even half of those hours. With AI, automation and technology, the total time involved in a listing should NEVER exceed two hours (well, I guess, maybe if you include drive time, but....)
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Thanks to both of you for taking the time to educate and share your knowledge. :-)
Not sure how the last sentence got in there. :-)