The Challenge: From 3% to 10%

In the comments of this post, I wrote that THE challenge facing real estate is how brokers move from 3% profit margins to 10% profit margins.  And I just got off a fantastic teleconference featuring the likes of Kris Berg, Marty Frame, Pam O'Connor, and other experts talking about the industry.

Then Kris, Jay Thompson, and I got into a Twitter discussion…