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Real Estate Marketing in a Post-Middle Era: Services

Real Estate Marketing in a Post-Middle Era: Services

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Rob Hahn
May 01, 2009
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Notorious R.O.B.
Real Estate Marketing in a Post-Middle Era: Services
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In part 1, I argued that we are living through a "post-middle" era as far as marketing is concerned, where consumers can be divided into either Thrift-minded, or Aspirational.  Then in part 2, I examined some ideas for how realtors might think about marketing homes for sale given that consumers are either driven by price or by lifestyle aspirations. In …

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