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Real Estate Marketing in a Post-Middle Era: Property

Real Estate Marketing in a Post-Middle Era: Property

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Rob Hahn
Apr 20, 2009
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Real Estate Marketing in a Post-Middle Era: Property
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This is NOT for a Thrift play...

In part 1, I started to talk about marketing in a consumer environment when the middle is disappearing.  My basic hyopthesis is that the American consumer today operates in one of two modes: Thrift and Aspiration.  Thrift mode means a focus on price above all; Aspiration means a focus on luxury, lifestyle, or something more than "mere product".

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