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Notorious R.O.B.
Real Estate Insurgency, Part 2: Organizing the Cell

Real Estate Insurgency, Part 2: Organizing the Cell

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Rob Hahn
May 31, 2009
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Notorious R.O.B.
Notorious R.O.B.
Real Estate Insurgency, Part 2: Organizing the Cell
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We can build on this! We can build on this!

In part 1 of this series, I discussed the First Principle of real estate insurgency: Never Fight on Their Turf.  The extension of that principle meant that insurgents have to figure out how to outmaneuver then neutralize the primary advantage of Big Brands: breadth of brand (aka, brand recognition). So let's suppose you're an insurgent and you have man…

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