Real Estate Insurgency, Part 2: Organizing the Cell

In part 1 of this series, I discussed the First Principle of real estate insurgency: Never Fight on Their Turf.  The extension of that principle meant that insurgents have to figure out how to outmaneuver then neutralize the primary advantage of Big Brands: breadth of brand (aka, brand recognition). So let's suppose you're an insurgent and you have man…