Real Estate Insurgency Manual, Part 1: Outmaneuver and Neutralize

In my past writings, I've written about the seismic shift going on in the real estate brokerage industry from the perspective of Big Brokers and Big Brands.  You can find those writings here (and the parts linked there), here, here, and here.  At the same time, I've always wanted to write the other side of the debate, because the victory of Big Brands i…