Passion and Technique: A Response to Matthew Shadbolt

I started writing a response to this amazing comment by Matthew Shadbolt of Corcoran, and thought... it's too long to go into the comments. It deserves a post of its own. Basically, Matthew's challenge poses the question of passion on the one hand and technique on the other:

So, just as we disagreed yesterday with the advice of 'post great content that …