Interesting Branding Insight: Real Estate Companies Pay Attention!
This post by Marty Neumeier on @Issue (from which the above graphic cometh) might be the most interesting branding-related insight I've read in quite some time. Go now and read the whole thing. I'll wait.
Let's assume that he can back up the assertion via survey data, focus group data, and actual market results. The conclusions are very cool and very …
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