Good Advice from Joe Ferrara

Over on Homegain's blog, his new home, Joe Ferrara has a set of excellent advice for real estate agents:

As in any profession, you get pigeon-holed, often unflatteringly and marketing yourself becomes an uphill battle to overcome a stereotype.

There’s a better way. Elevate yourself to “expert” in your field. It does not matter how small your specialty bec…