Getting On the Cluetrain, No. 2: Value of Expertise
In part one of this series, exploring the implications of the Cluetrain Manifesto on the real estate industry, I focused on the basic concept behind the Cluetrain: that markets are conversations, and in the Internet age, authenticity and honesty is absolutely indispensable. In this part, I'd like to muse on what the value of expertise is in a fully netw…
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