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Design vs. Technology: A Provocative View

Design vs. Technology: A Provocative View

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Rob Hahn
Jun 11, 2009
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Notorious R.O.B.
Design vs. Technology: A Provocative View
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From the web publication (seems rude to call it a "blog") @Issue comes this provocative article about the business value of design, which ends with this astonishing statement:

[Design is] the accelerator for the company car, the power train for sustainable profits: design drives innovation; innovation powers brand; brand builds loyalty; and loyalty susta…

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