Cookie Cutter and The Cookie: Differentiation in Real Estate
The incredibly smart, sometimes bearded, Gahlord Dewald has a post up on Inman (will go behind paywall in 24 hours) in which he counsels brokers and agents to "break free from cookie-cutter real estate" by paying more attention to categories of information and data:
Think your brand is different from your competition? Go look at the categories for real …
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