Does Branded MLS Data Matter? A Proposal for An Experiment
Yesterday, your faithful correspondent was part of an interesting session held by the Council of MLS (CMLS) here in Anaheim on branding or certifying MLS data. The basic premise with which the meeting began was something like the following:
The MLS has a strong brand for trustworthiness and accuracy in the consumer's mind
Consumers assume that all real e…
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